A body-positive brand that creates comfortable and affordable shapewear for all. They have an array of products that can be worn with traditional, casual and formal outfits giving the wearer a boost of confidence.
Brief
Their product was good, but their social media presence was not. They wanted us to revamp their creatives, communication, and overall social media game.
Barrier
Even though they were a shapewear brand, they disdained to advertise any kind of body-shaming, unhealthy eating habits, lack of exercise, and any sort of lethargy. They do offer a quick solution to bulging but they do not wish to advertise themselves as a substitute for a healthy lifestyle.
Creative Solution
#FitInABit was our solution to them. We positioned them as a silhouette-builder that temporarily helps in compressing unwanted curves, but with regular use and healthy living, you can get the body you want, until then, get fit in a bit with Dermawear.
