Barrier
We had to follow strict guidelines when it comes to creatives on social media, leaving not much room for out-of-the-box creativity and thus could potentially lead us to stagnant content.
Creative Solution
To avoid repetitive content, we used indirect communication that was not just a flat image with a copy but had a story behind it that had more descriptive and distinctive images that would set them a class apart.
Other than their retainer, we also successfully pitched for their multinational product launch over 18 countries.